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Price transparency

Sustainability goes hand in hand with transparency – transparency about materials, production processes, and pricing. It is our belief that every customer has the right to know what he or she is paying for. Only this way, sustainable choices can be made. 


Cost structure

The true cost of our garments consists of the material and labor costs, and logistic expenses. In order to pay for our company expenses (like employees and freelancers, investments in future products, insurance, website and transaction fees, and marketing) we add a markup, which then determines the wholesale price. This is the price retailers pay to purchase the goods and sell them in their stores. Another markup  is then added to the wholesale price, for our retailers to cover their costs. This finally results in the retail price. 


Pricing strategy

Here is the general structure of how our prices are made up.


This cost includes the the fabric, threads, labels, zippers, and so on. All of our fabrics and narrows are produced in Belgium, at our mother company Liebaert Textiles.  



This is the cost of labour to produce one garment. It also includes the costs for pattern-making and sampling. All of our garments are made in Belgium, at our mother company Liebaert Textiles, which explains the high labor costs. 


Logistics include the transportation of goods, fees and packaging costs. Because we produce everything in house, this cost is minimal. 

Company Cost
Our markup allows us to pay for our company expenses and invest in future products. This includes expenses like wages for employees (IT, stylist, accountant, ...) and freelancers, insurance, website and transaction fees and marketing. Our markup allows us to pay everyone who works for us a fair price — models, consultants, photographers.
Retailer mark up  For our retailers to be able to cover their costs, we 
We pay 21% sales tax according to Belgian law. This price does not include income tax. 

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