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22 Nov 2021

Why we don't do Black Friday sales

Why we don't do Black Friday sales

It’s that time of the year again. Black Friday and Cyber Monday sales are upon us, with major retailers announcing the biggest sales. As you may or may not know, we don't participate in the Black Friday madness.

Why we don't do Black Friday deals

As a slow fashion brand, we believe in conscious consumerism, in prioritising quality over quantity and in paying a fair price. The over-consumption that the cyber week brings along with it does not align with those values. We simply cannot and do not want to devalue what our workers have created by offering steep discounts.

What we do to help you slow down the fashion industry

Instead of offering those too-good-to-be-true deals, here’s a list of what we do – all year round – to help you slow down the fashion industry.

  • Repair program

Thanks to our repair program, you can extend the life-cycle of your garments. It doesn’t matter whether you bought your article last season or a few years ago, we repair every item with the same amount of dedication and pleasure.


Bring your damaged RectoVerso item to our flagship store in Deinze or send it to us (Industrielaan 1, 9800 Deinze).

  • Care guide

With the right care, you’re able to prolong the life-cycle of your workout clothes and make them more sustainable. To help you keep your clothes fresh and fabulous for a really long time, we offer a care manual with every purchase.

To extend the life-cycle of your garments, have a look at our care guide.

  • Slow fashion approach

As a slow fashion brand, we only release one collection per year with a limited number of versatile pieces. This approach gives you the time to discover the collection and to make more ethical and conscious fashion choices.

Discover the collection.

  • Customer support

Doubts about sizing? Questions about the shipping and delivery terms? In need of personal styling advice? Our sales & marketing team is ready to help you!

You can reach us via e-mail or phone, or you can visit us at our flagship store in Deinze.

What’s your favourite way to unwind after a busy day?

As all of our production is exclusively done in Belgium by our mother company Liebaert Textiles, we know exactly how and by whom an article has been made.

As we aim to be as transparent as possible, you can get a guided tour in the textile factory when visiting our flagship store.

You can contact us via e-mail to arrange an appointment (Industrielaan 1, 9800 Deinze).

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